Case Study: Independent Helicopters.
It all started by reconstructing the web presence.
The team at Independent Helicopters had done an amazing job building a challenging business in an even more challenging climate. The business started and grew based entirely on reputation with all marketing materials having been created by their own CEO in her spare time, or on days of inclement weather where flying was not possible. One person can only have 100% of their talent lie in one place and try as we might, we all need to focus and prioritize on what we do best. With staff talents focused on actual flight duties, it was time to bring in an outside talent that focused entirely on all things creative and marketing.
In bringing the website up to speed, we decided to give the business a streamlined contemporary appearance that would rival some of the largest business websites in the country. As wonderful as the Independent Helicopters logo was, it simply did not fit the new appearance of the brand. Both Limitless and IH staff agreed that a modification was necessary and the new logo was born. Now that both the site and logo have been rebuilt to an image that matched the businesses capabilities, it became evident that the site was lacking in content. Halfway through the composition of new copy, the collaborative efforts decided to shift gears into a full rebrand of the business.
In the weeks that followed the decision we took to selecting corporate colors, a corporate font, redesigning all printed materials from business cards to internal documents. The program also took a look at cost friendly and effective micro strategies for long term brand loyalty. Our goal was to create a brand that not only stood tall in the face of its opposition but also conveyed the magic of flight at every turn.
• Website structure, consumer interface, copy, images, navigation
• Printed Materials including brochure, business cards, event signage, T-shirts
• Consumer take aways
• Contract writing and creation
• Photography, Video, and Image creation
• Policy and contract consultation
• Implementation and design of special programs and events
• Office and External signage
Below you will see a video promo that was created for IH. There were many, but this is our personal favorite.