Image and visual representation of your business is the most critical aspect of marketing. Simply stated, if someone doesn’t like they way you look, or your brand isn’t maximized to be open and welcoming then you will never have a customer to please. The only customers you keep will be convience clients.
Your brand is the first line of defense in attaining clientele. A potential customer first investigates companies based on their appearance before digging deeper into policy, reputation and safety. Branding does not stop at a logo, it is thematic, color theory, image style and quality, and media dexterity.
In any business, an iPhone is not a viable capture source for advertising level photography. Word of mouth is no longer going to make you successful for the duration of your career, and a “buddy” that has a little talent will only take you so far.
We invest in the equipment to assure the clients are taken care of, we must also invest in a professional approach to client acquisition.