Often we see businesses that don’t believe they need quality marketing, and the notion that a product will sell itself regardless of how it’s presented takes over. When sales fall short there exists a belief that the salesforce will take on the challenge and make it right. The brand and the companies image must carry a company when the sales staff cannot produce.
The sound truth lies in the fact that people will never get to your product, they will never meet your salesforce, they will simply go to who has the more pleasing visual package in the more interesting concept before getting to that point. It’s not about closing 80% of the sales that come in front of you… It’s about increasing your presence in society, and reinforcing your position as a staple to people in your industry. It’s about becoming a legend the people seek out, as opposed to A small dollar figure generated by a single salesman.
we could show you companies that have spent $500,000 on a party to entertain guests, yet the same companies will not spend $25,000 on an imaging campaign to make themselves look better, to make their product look phenomenal. These companies claim they can acquire images from editorial sources or from iPhones. Editorial photographers produce a quality product, however they don’t do what an advertising Photographer does. In aviation an editorial photographer attracts a pilot, whereas an advertising photographer sells a product. No matter what you do, no matter how many times you say it, your iPhone will never be a good source of advertising imagery. Photography is still one of those places in the world were you truly do get what you pay for and imaging can carry a company through hard times, or break them in good times. If you look cheap, people are going to assume your product is cheap, it is truly that simple.
Social media is not the end all solution, it is simply the tip of the iceberg. Social media may generate some sales but it does not generate loyalty, and it does not generate all of the sales. Why would you hinge your entire business on something that is only 25% of your potential? The customer may find you on social media but eventually they have to go to your website, they have to visit your office, they have to see your printed materials… There is an opportunity for it all to stop at social media, and never continue beyond that point.
The quality of your appearance must always exceed the quality of your product.
The services listed are merely a sampling. Every client will have different requirements, and we will happily tailor our services to meet even the most outstanding needs. When an outside consultant can help not only guide you, but also save you money, why stress over details that can be handled seamlessly.
Photography & Film Production (For aviation advertising and branding).