The Pilot’s Epiphany.
This morning I awoke in a cold sweat from a nightmare that would not leave me. In seconds the moment is clear and the visions were not a nightmare at all. They were memories of a former life stuck beneath fluorescent lights, trapped inside of a cubicle, monotonously repeating the same tasks over and over again.
Seconds later reality hits me, the sun strafes across the floor as I gaze at the sky. This is my new home, where every day I am free and the view from my office to the office of my peers is through the gaps in a cloud. There is no feeling like looking down at the world from my seat watching the dynamic landscape change beneath me. The view is never the same, and it never gets old. It only takes one flight, and in one moment you become an aviator. Your life is changed forever and there is no returning to an office.
One of my greatest regrets in life is not having become a pilot sooner. This is how life should be lived and my sky is limitless.
Marketing.
The customer is never one specific person, the customer is a small section of culture. The contemporary company suffering from marketing myopia believes its product is enough to continue doing business, and does not realize growth comes from expansion, risk in a visual context, constant refreshing of the brand, and interaction with culture beyond the structure of a sale. Any company's long-term success can be measured by their marketing, and never their sales.
Myopia by definition is a lack of foresight; a narrow-mindedness. Our job is to have a vision where the company is focused on its operations and finances. We manage your image while you manage your income and production. We take you beyond the scope of making dollars and manage your position in making history.